Season brings antioxidant-rich Moroccan olive oil to Fancy Food Show

Season is showcasing its new Morocco EVOO Collection at the Summer Fancy Food Show in New York on June 29, pairing olive oil tastings with its sardines, anchovies, mackerel, tuna and pantry staples. The company says the line is now available nationwide on Amazon and is built around Moroccan desert-grown olives with higher polyphenol levels.

Why it matters: - Season is positioning olive oil as both a flavor product and a functional pantry staple, tapping consumer demand for foods with wellness benefits. - The launch extends the brand beyond seafood and into the broader premium pantry market. - The collection is being framed around antioxidant content, which has become a major selling point in the EVOO category.

What happened: - Season is bringing its “Moroccan Pearls of Health” experience to the Summer Fancy Food Show in New York. - The hands-on tasting activation is set for Booth #2565 on Monday, June 29, 2026, at 12:00 PM ET. - Media, buyers, chefs and attendees are invited to sample the new Morocco EVOO Collection alongside Season seafood and pantry products. - Season says the Moroccan EVOO collection is now available nationwide on Amazon.

The details: - Season’s olives are grown under extreme heat in the Moroccan desert, a climate the company says drives higher concentrations of polyphenols. - A single-family farm has tended the groves since 1887. - The olives are cold-pressed within 20 minutes of harvest. - The collection includes three products: 10x Finishing Oil, Desert Olive Tree Pearls and Premium Organic Cooking Oil. - 10x Finishing Oil is described as a polyphenol-rich finishing oil with up to 10 times more hydroxytyrosol than average extra virgin olive oil. - Desert Olive Tree Pearls are described as delivering the antioxidant equivalent of up to 10 liters of conventional EVOO in one teaspoon. - Premium Organic Cooking Oil is positioned as an everyday EVOO for cooking, sautéing and finishing. - The booth will also highlight Season sardines, anchovies, mackerel, tuna and other pantry staples. - Season’s booth demos will show uses beyond traditional cooking, including drizzling, finishing and pairing with Mediterranean dishes. - For more information, the company directs visitors to Season’s website and Instagram at @seasonbrandofficial.

Between the lines: - Season is using the Fancy Food Show to connect its seafood heritage with a higher-margin wellness narrative. - The “Moroccan” origin story and family-farm history help position the EVOO line as premium and artisanal. - The emphasis on polyphenols and hydroxytyrosol signals a bid to win consumers who shop for functional benefits, not just ingredients. - The brand is also trying to make olive oil feel like a daily ritual product, not only a cooking oil.

What's next: - Season will host the tasting activation at Booth #2565 on June 29. - The company is pitching the new EVOO line to buyers, media and chefs at the show. - Season is likely to use the event to expand awareness of its olive oil collection beyond its core seafood audience.

The bottom line: - Season is leaning into antioxidant-rich Moroccan EVOO to broaden its pantry portfolio and capitalize on demand for functional foods.